Quality Function Deployment (QFD) is a method for structured product planning and development

  • helps to specify a product´s Critical to Quality (CTQ) characteristics based on the customer´s needs
  • involves the construction of one or more matrices documenting relationships between needs, solutions and the steps needed to implement them
  • enables teams to develop project priorities at various levels given a set of customer needs at the top level
  • helps to trace back any process or function to a customer benefit
  • makes sure that functions, components, and process steps are prioritized from the customer´s point of view
  • makes it easy to identify non-value-added items
  • translates key product planning knowledge into a concise and easy-to-read format
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